What is 1K4L?

Being as true to yourself as you can possibly be. It's more than just a brand, but a movement to always keep everything honest and genuine, or simply ... "1K". Keeping it "1K" is living your life how you actually want to live it without putting on a front. We are here to create something authentic and true while appealing to those who feel they can truly relate to the 1K4L lifestyle. When we say "GLOBAL" we want to touch everyone and everywhere. When you keep it "1K", you keep it 1 THOUSAND and that's "4L" or for life ... 1THOUSAND4LIFE.